Base Core – Commercial Consulting & Marketing

Looking to improve your commercial management?

Define a strategic plan.

We professionalize your sales team.

What We Do
  • Sales model definition
  • Pipeline & forecasting
  • Sales funnels & cycles
  • Sales playbooks & materials
  • Goals, targets & KPIs
  • Compensation schemes

Sustained results don't come from intuition — they come from a process the team can follow and repeat with consistent results. Getting sales in order means answering, at any moment, what stage each deal is in and what's pushing it toward close.

A pipeline without metrics is, literally, a blind pipeline. Many sales don't close on the first contact, yet without a defined process, follow-up depends on each rep's memory. That gap closes with a process that defines when and how to move forward.

Already have a process but need to structure it? Download our free guide: First Steps to an Effective Sales Process.

SALES CONSULTING

Processes

Current-State Assessment

Assessment

Team interviews

Findings presentation

Improvement opportunities

Sales Model

Operating framework

Priority order

Sales type

Methodology

Pipeline & Funnel

Defining the pipeline stages

Timeframes

Mandatory requirements

Funnel conversion rates

Goals & Targets

Expected outcome

Overall target

Results & management objectives

Target per rep

New business - Up & cross-sell - Recurring revenue

KPIs

Defining relevant indicators

Measuring variables and results

Strategic decision-making

Forecasting

Demand forecasting

Historical sales data

Average spend per client

Trend and competitor analysis

Sales & marketing estimates

Market data

Onboarding & Coaching Models

Sales rep training model

Call auditing

Hard and soft skills

Coaching model

Coaching - Sprints

Meeting and follow-up agendas

Compensation Schemes

Fixed and variable pay

Commission system tied to targets

Incentives - Bonuses - Accelerators

Benefits scheme

Payroll simulator

CRM Implementation

Prospecting database

Presales and sales processes

Actions, tasks and follow-up

Quotes

Reports and dashboards

Base Core
TechnologySales
Technology to sell more and better

AI + CRM

AI

Analysis and approach-improvement agents

Automation

Follow-up, tasks, and automatic alerts

Custom Software

Pipeline, forecast, and KPI dashboards

CRM

Funnels, owners, and sales reporting

BaseHub

Your project,
in one place.

No separate project management tool to pay for.

BaseHub is Base Core's own tracking and implementation platform, included with your project.

Real-time status, task by task, area by area.

SEE BASEHUB
RECRUITING: SALES FORCE

We build a solid, professional sales team

Beyond our training model, we look for profiles that fit and perform within the proposed sales model.
  • Job descriptions
  • Sourcing channels
  • Interview coordination
  • Candidate presentation
SALES COMMERCIAL STRUCTURE

Positions

Closers

Closers

  • Sales Executive
  • Inside Sales Rep
  • Account Executive
New Business

New Business

  • Business Development Manager

Continue to the next phase

SEE POST-SALES
FAQ

Frequently asked questions about commercial management

What does commercial management consulting include?

It includes a diagnosis of your current situation, included in the service, and the definition of nine work areas: sales model, pipeline and funnel, targets and objectives, KPIs, forecast, onboarding and supervision models, compensation plans and CRM implementation. The goal is for your team to know, at any moment, what stage each opportunity is in and what drives the close.

How is a sales process defined for my company?

It starts with interviews and an assessment with your teams to define the sales model: operating approach, priorities, type of sale and methodology. Then the sales process is built, with the pipeline stages, their timeframes, the mandatory requirements to move from one stage to the next and the funnel conversion rates.

Which targets, KPIs and forecasts are defined?

The overall target, outcome and activity objectives, and the target per salesperson are defined, separating new business, upsell and cross-sell, and recurring revenue. KPIs are chosen to measure what actually informs strategic decisions, and the forecast is built from historical sales data, average customer spend, trends and market data.

Can you work with my current sales team?

Yes, the work starts from your current team. It includes a training model for salespeople, call audits, sprint-style coaching, a supervision model and meeting and follow-up agendas. Compensation plans are also designed (fixed and variable pay, commissions, bonuses and accelerators) and, if you need to grow, Base Core runs the search for new profiles.

Do you also implement the CRM?

Yes, CRM implementation is one of the processes we implement in sales consulting: prospecting database, presales and sales processes, activities, tasks and follow-up, quotes, and reports and dashboards. Details on platforms and custom development are on CRM and AI for businesses.

How is commercial management priced, and where do I start?

You start with the free diagnostic, a first discovery meeting at no cost or obligation. The budget is set in the commercial proposal we send after that meeting, because it depends on the scope of the project, and specific timelines are set in the work plan. If you move forward, the full commercial diagnosis is included in the service. Request your free diagnostic.

Get in Touch

Free Diagnostic

Share your details and we'll schedule a call to assess where your business stands today.
We'll come back with a roadmap to improve your processes and methodology.

Or schedule directly by clicking here:

BOOK MEETING

Mariano Sandonato - Founder

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