Base Core – Commercial Consulting & Marketing

Looking to improve your sales process?

Define a strategic plan.

We professionalize your sales team.

What We Do
  • Sales model definition
  • Pipeline & forecasting
  • Sales funnels & cycles
  • Sales playbooks & materials
  • Goals, targets & KPIs
  • Compensation schemes

Sustained results don't come from intuition — they come from a process the team can follow and repeat with consistent results. Getting sales in order means answering, at any moment, what stage each deal is in and what's pushing it toward close.

A pipeline without metrics is, literally, a blind pipeline. 80% of sales require at least five touches to close, yet 44% of reps give up after the first one. That gap closes with a process that defines when and how to move forward.

COMMERCIAL MENTORING

Stages

Current-State Assessment

Assessment

Team interviews

Findings presentation

Improvement opportunities

Sales Model

Operating framework

Priority order

Sales type

Methodology

Pipeline & Funnel

Defining the pipeline stages

Timeframes

Mandatory requirements

Funnel conversion rates

Goals & Targets

Expected outcome

Overall target

Results & management objectives

Target per rep

New business - Up & cross-sell - Recurring revenue

KPIs

Defining relevant indicators

Measuring variables and results

Strategic decision-making

Forecasting

Demand forecasting

Historical sales data

Average spend per client

Trend and competitor analysis

Sales & marketing estimates

Market data

Onboarding & Coaching Models

Sales rep training model

Call auditing

Hard and soft skills

Coaching model

Coaching - Sprints

Meeting and follow-up agendas

Compensation Schemes

Fixed and variable pay

Commission system tied to targets

Incentives - Bonuses - Accelerators

Benefits scheme

Payroll simulator

CRM Implementation

Prospecting database

Presales and sales processes

Actions, tasks and follow-up

Quotes

Reports and dashboards

Base Core
TechnologySales
Technology Implementations

AI + Software

  • Claude: Opportunity follow-up and analysis agents
  • Claude Code: Pipeline, forecast, and KPI reporting dashboards
  • CRM: Stage configuration, advancement criteria, and alerts
RECRUITING: SALES FORCE

We build a solid, professional sales team

Beyond our training model, we look for profiles that fit and perform within the proposed sales model.
  • Job descriptions
  • Sourcing channels
  • Interview coordination
  • Candidate presentation
SALES COMMERCIAL STRUCTURE

Positions

Closers

Closers

Closers

Sales Executive
Inside Sales Rep
Account Executive
New Business

New Business

New Business

Business Development Manager

See how the cycles continue

SEE THE POST-SALES FUNNEL
Get in Touch

Free Diagnostic

Share your details and we'll schedule a call to assess where your business stands today.
We'll come back with a roadmap to improve your processes and methodology.

Or schedule directly by clicking here:

BOOK MEETING

Mariano Sandonato - Founder