ESEN
Base Core – Commercial Consulting & Marketing

Looking to systematize and implement AI?

We implement AI agents and processes.

We migrate and set up CRM and other software.

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WHAT WE DO
  • AI: agents, process automation
  • CRM: custom, Hubspot, Zoho, Pipedrive
  • Custom management software
  • Billing, logistics & inventory software
CONTACT US

More than half of all CRM implementations fail because of low adoption, unclear roles, or workflows that were never mapped out. A CRM doesn't fix a broken sales process, it mirrors it. That's why we define the process before implementing the tool.

Implementing AI isn't just adding another tool: it's delegating decisions. Each one requires a criterion that today lives in someone's head on your team. Our job is to make it explicit before automating it.

TECHNOLOGY FOUNDATIONS

Modules

AI Agents

  • Automatic lead scoring and enrichment
  • Chatbots and smart intake forms for first-line filtering
  • Database analysis and opportunity detection
  • Generation and adaptation of sales content

Automation

  • Automatic lead capture and routing
  • Follow-up sequences, scrapers and nurturing
  • Sync between CRM, marketing and operations
  • Consolidated campaign and KPI reporting

CRM

  • Implementation of HubSpot, Pipedrive, Zoho or other platforms
  • Pipeline, stage and progression-criteria setup
  • Automated assignment, follow-ups and alerts
  • Data migration and team adoption

Management Software

  • Agile development with Claude Code
  • Sales, operations or project management systems
  • Client portals and internal applications
  • Order, project and inventory management

Dashboards & Reporting

  • Executive dashboard with the KPIs leadership actually uses
  • Real-time pipeline, forecast and stage conversion
  • Data consolidation from CRM, ERP and campaign platforms
  • Automated reports that send themselves

Marketing

  • Websites and landing pages built with Claude Code
  • Google ranking and AI-search visibility
  • Automatic lead capture from web and social into the CRM
  • Real ROI measurement by campaign and channel

AI Content & Design

  • Content production at scale, on-brand and on-tone
  • Creative variants to test and optimize campaigns
  • Graphics, decks and proposals with Claude Design
  • Sales-ready materials for the whole team

Technology Diagnostics

  • Tool inventory: what you use, what you pay for, what's duplicated
  • Mapping how your processes actually work today, not how they should
  • Identifying gaps and automation opportunities
  • Prioritization based on impact and effort
Get in Touch

Free Diagnostic

Share your details and we'll schedule a call to assess where your business stands today.
We'll come back with a roadmap to improve your processes and methodology.

Or schedule directly by clicking here:

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Mariano Sandonato - Founder

Base Core Sales E-Book: Optimize your processes