Looking to boost your digital marketing?
We create communication concepts.
We generate campaigns that attract leads.
Marketing- Brand development
- Corporate identity
- Communication concept
- Creative strategy
- SEO & paid advertising
- Social media
- Websites
No phase of the sales process works in isolation: presales needs a trustworthy brand, sales needs materials that back the pitch, and post-sales needs consistent communication. Marketing is the foundation.
According to 6sense's 2024 Buyer Experience Report, 81% of B2B buyers pick a preferred vendor before talking to a salesperson, and about 70% of the buying process happens before that first contact. By the time they reach your sales team, they've already formed an opinion: marketing defines which opinion they arrive with.
Communication Pillars
Work Plan
- Defined objectives and tracking metrics
- Actions mapped out for each communication pillar
- Scheduling on a Gantt timeline
- Work team and project owner
- Measurement, analytics and weekly reporting
Creative Strategy
- Briefing-based discovery
- Competitive analysis
- Communication concept
- Target audience and buyer persona
- Value proposition and positioning
- Brand guidelines
AI + Software
- Websites and landing pages built with Claude Code
- Email marketing with smart segmentation and automated sending
- Automated, behavior-based lead nurturing
- Predictive lead scoring: which contacts are closest to buying
- CRM and campaign tool integration
SEO +
AI Search
- Ranking audit across Google and AI search engines
- Keyword research, semantic strategy and competitive analysis
- Site architecture, content and technical optimization
- Schema markup to get cited by Google and AI
- Tracking tag and pixel installation
Websites
- Built with Claude Code
- Corporate identity and UX/UI design
- Responsive and multilingual
- Hosting on physical and virtual servers
- Version control and continuous backup
- CTAs, WhatsApp buttons and forms
Social Media
- Audit of current presence and profile optimization
- Content grid and creative, strategic copywriting
- Reels, Stories and video formats
- Post scheduling and community management
- Metrics, reporting and continuous optimization
Paid Media
- Audience research and campaign strategy
- Ad creation and variants for A/B testing
- Google, Instagram, Facebook and LinkedIn Ads campaigns
- Retargeting and cross-channel budget management
- Results analysis: ROAS, CPA and cost per lead
Graphic Design & Content
- High-value graphic pieces
- Visual identity
- Creative assets for campaigns and ads
- Presentations, dossiers and sales materials
AI + CRM
AI
Content generated and adapted by channel
Automation
Acquisition, nurturing, and lead follow-up
Custom Software
Websites, landing pages, and marketing tools
CRM
Leads, campaigns, and segmentation, centralized
Your project,
in one place.
No separate project management tool to pay for.
BaseHub is Base Core's own tracking and implementation platform, included with your project.
Real-time status, task by task, area by area.
We build a solid, professional marketing team
- Job descriptions
- Sourcing channels
- Interview coordination
- Candidate presentation
Frequently asked questions about marketing consulting for small businesses
What does the marketing service for small businesses include?
It includes eight pillars: work plan, creative strategy, AI and software, SEO and AI search, websites, social media, paid media, and graphic design and content. Each pillar starts from defined objectives and metrics, with the Base Core team and your company's project owner.
Is Base Core a consultancy or a marketing agency that executes?
Base Core executes: besides designing the strategy, it produces the websites, SEO, social media, paid campaigns and design pieces, supported by AI tools. It is a marketing agency with a consulting approach: first the communication concept and target audience are defined, then the campaigns to attract leads are built.
How is the work organized, and how are results measured?
Everything starts with a work plan: objectives, actions per pillar, a Gantt chart with the schedule, the Base Core team and your company's project owner. Measurement is weekly, with analytics and reporting, and project tracking is visible in BaseHub, Base Core's platform, included in the service.
Who pays for paid media?
You pay the media spend directly to each platform; Base Core charges for strategy and management. There is no minimum spend required. Base Core builds the campaign strategy and creates and manages the ads on Google, Instagram, Facebook and LinkedIn Ads, with retargeting, A/B testing and ROAS, CPA and cost-per-lead analysis.
Do you build websites and do SEO, including for AI search engines?
Yes. We build websites and landing pages, multilingual and responsive, with forms, CTAs and a WhatsApp button. SEO includes ranking audits on Google and AI search engines, keywords, technical optimization, schema markup to get cited, and tracking tags and pixels.
How is the marketing service priced, and where do I start?
You start with the free diagnostic, a first discovery meeting at no cost or obligation. The budget is set in the commercial proposal we send after that meeting, because it depends on the scope of the project, and timelines are set in the work plan. If you move forward, the marketing diagnosis is included in the service. Request your free diagnostic.
Free Diagnostic
We'll come back with a roadmap to improve your processes and methodology.
Or schedule directly by clicking here:
BOOK MEETING