Base Core – Commercial Consulting & Marketing

Looking to boost your digital marketing?

We create communication concepts.

We generate campaigns that attract leads.

WHAT WE DO
  • Brand development
  • Corporate identity
  • Communication concept
  • Creative strategy
  • SEO & paid advertising
  • Social media
  • Websites

No stage of the sales cycle works in isolation: presales needs a trustworthy brand, sales needs materials that back the pitch, and post-sales needs consistent communication. Marketing is the foundation.

90% of B2B buyers start researching on their own, long before they talk to a salesperson. By the time they reach your sales team, they've already formed an opinion: marketing defines which opinion they arrive with.

MARKETING AGENCY

Communication Pillars

Work Plan

  • Defined objectives and tracking metrics
  • Actions mapped out for each communication pillar
  • Scheduling on a Gantt timeline
  • Definition of the work team and project lead
  • Measurement, analytics and weekly reporting

Creative Strategy

  • Briefing-based discovery
  • Competitive analysis
  • Communication concept
  • Target audience and buyer persona
  • Value proposition and positioning
  • Brand guidelines

AI + Software

  • Websites and landing pages built with Claude Code
  • Email marketing with smart segmentation and automated sending
  • Automated, behavior-based lead nurturing
  • Predictive lead scoring: which contacts are closest to buying
  • CRM and campaign tool integration

SEO +
AI Search

  • Ranking audit across Google and AI search engines
  • Keyword research, semantic strategy and competitive analysis
  • Site architecture, content and technical optimization
  • Schema markup to get cited by Google and AI
  • Tracking tag and pixel installation

Websites

  • Built with Claude Code
  • Corporate identity and UX/UI design
  • Responsive and multilingual
  • Hosting on physical and virtual servers
  • Version control and continuous backup
  • CTAs, WhatsApp buttons and forms

Social Media

  • Audit of current presence and profile optimization
  • Content grid and creative, strategic copywriting
  • Reels, Stories and video formats
  • Post scheduling and community management
  • Metrics, reporting and continuous optimization

Paid Media

  • Audience research and campaign strategy
  • Ad creation and variants for A/B testing
  • Google, Instagram, Facebook and LinkedIn Ads campaigns
  • Retargeting and cross-channel budget management
  • Results analysis: ROAS, CPA and cost per lead

Graphic Design & Content

  • High-value graphic pieces
  • Visual identity
  • Creative assets for campaigns and ads
  • Presentations, dossiers and sales materials
Base Core
TechnologyMarketing
Technology Implementations

AI + Software

  • Claude: Content generation and repurposing agents
  • Claude Code: Websites, SEO, campaigns
  • CRM: Acquisition channels, active campaigns, and marketing leads
RECRUITING: MARKETING FORCE

We build a solid, professional marketing team

Beyond our training model, we look for profiles that fit and perform within the proposed marketing model.
  • Job descriptions
  • Sourcing channels
  • Interview coordination
  • Candidate presentation
Get in Touch

Free Diagnostic

Share your details and we'll schedule a call to assess where your business stands today.
We'll come back with a roadmap to improve your processes and methodology.

Or schedule directly by clicking here:

BOOK MEETING

Mariano Sandonato - Founder