Looking for B2B lead generation?

Base Core designs the presales model and your team runs it. The model covers building the target company database, lead qualification, outreach models (personalized emails, sales collateral, cold calls) and appointment setting with your account executive. Everything is organized in a CRM, with minimum fields defined per company and per prospect.

The model first enriches the data (decision-makers, website, social profiles, email verification) and then applies BANT: budget, authority, need and timing. Only prospects who pass that filter get a meeting with the account executive and enter the sales funnel. If you want to compare methods, see our guide on how to qualify B2B leads.

You get a presales system ready to operate and a team prepared to run it: the outreach model, the qualification criteria, the prospecting database in the CRM, and the presales team recruited and trained. Base Core doesn't promise a number of meetings; meetings with potential customers are the result of your team running the model.

Your own team does. Base Core designs the outreach model, builds the presales team and trains it. To build it, Base Core defines the job descriptions, recruiting sources, interview guidance and candidate shortlists.

Inbound prospecting handles and develops the leads that come to your company; outbound actively goes after the companies that match your ideal customer. Base Core structures both setups: for inbound, the Inbound Sales Representative, Lead Development Representative and Lead Response Representative roles; for outbound, Sales Development Representative, Business Development Representative and Account Development Representative.

You start with the free diagnostic: a first discovery meeting, at no cost or obligation, where we assess viability and present our value proposition. You then receive a commercial proposal, with a budget based on the scope of the project. Specific timelines are set in the work plan. Request your free diagnostic.