Base Core – Commercial Consulting & Marketing

Looking for B2B lead generation?

Get meetings with your potential clients.

We identify your target audience and gather the information you need.

What We Do
  • Database building
  • Outreach models
  • Lead qualification
  • Sales opportunity detection
  • Meetings with your potential clients.

Before a sale ever happens, there's quiet groundwork: identifying, qualifying, and reaching out to whoever can realistically become a client. That's presales — the set of activities that turns a cold database into a calendar full of qualified meetings.

According to McKinsey & Company, companies with strong presales processes achieve win rates of 40% to 50% on new business and 80% to 90% on renewals. Results like that don't come from a report — they come from a well-built process, sustained over time.

PRESALES

Stages

Database Building

Potential Clients

  • Identification of target companies
  • LinkedIn Sales Navigator audiences
  • Minimum required fields per company
  • Prospecting database built in the CRM
  • Data enrichment from search engines
  • Business info platforms + Google Search
  • CRM implementation

Lead Qualification

Organic Nurturing

  • Data enrichment
  • Market research: identifying decision-makers
  • Minimum required fields per prospect
  • Email verifiers
  • Websites - Social media
  • Initial database consolidation + prospect profile

Multi-Dimensional Assessment

Outreach

  • Outreach models
  • Personalized email sends
  • Sales material - Newsletters
  • Branding & Awareness
  • Cold calling > Relationship building
  • BANT: Budget, Authority, Need and Timeline

Sales Opportunity Detection

Conversion

  • Meeting scheduled for the sales approach
  • Sales executive introduction
  • Entry into the sales funnel
Base Core
TechnologyPresales
Technology Implementations

AI + Software

  • Claude: Lead scoring and enrichment agents
  • Claude Code: Custom scraper development for nurturing
  • CRM: Database and opportunity management
RECRUITING: SALES FORCE

We build a solid, professional presales team

Beyond our training model, we look for profiles that fit and perform within the proposed sales model.
  • Job descriptions
  • Sourcing channels
  • Interview coordination
  • Candidate presentation
PRESALES COMMERCIAL STRUCTURE

Positions

Inbound

Inbound

Inbound

Inbound Sales Representative
Lead Development Representative
Lead Response Representative
Outbound

Outbound

Outbound

Sales Development Representative
Business Development Representative
Account Development Representative

See how the cycles continue

SEE THE SALES FUNNEL
Get in Touch

Free Diagnostic

Share your details and we'll schedule a call to assess where your business stands today.
We'll come back with a roadmap to improve your processes and methodology.

Or schedule directly by clicking here:

BOOK MEETING

Mariano Sandonato - Founder